
I sometimes feel that we are drowning in a sea of opinions. Hot takes on LinkedIn, rabid rants on X, Boomer outrage on Facebook, not to mention the deluge of AI-generated listicles with the clickbait hooks that say everything and yet say nothing of much importance.
So much noise - so little value, so little depth!
And yet in all the tumult, it can be tempting to retreat, to step back, to say “Who am I to add to this noise?” So we end up silencing ourselves, defaulting to excuses of “I don’t know enough yet”, “I’m not an expert,” or “I am just too tired to deal with the fallout from people deliberately misunderstanding me and getting offended at things I did not say!”
The irony is - never before have we had access to so much knowledge, and never before have we struggled so hard to be understood.
But here is the secret: after thirty years of teaching people how to think, I’ve discovered that the most valuable skill isn’t having an opinion, it’s knowing how to build one that’s robust and valuable and uniquely yours.

The gut feeling. “This is good/bad.” It’s emotional, shallow, and instantly forgettable. This, sadly, is pretty much most of the internet - I am going to assume here that you don’t really disagree? This has become the white noise of our days - the snack food for our intellect. We feel it should be filling us up, but it leaves us unsatisfied and seeking real food instead.

This consists of merely parroting what other, smarter people have said (often with well-feigned authority) “As (Expert) says …” It’s informed, but it’s by no means original. This - well, this is most AI content. These are the pretty, clever words that should help us feel better educated, but instead make us feel shallow, ill-equipped, and afraid to jump into the debate for fear of being found out as a shallow dilettante.

This is where the magic happens. It’s the unique connection you make between different fields, ideas, and your own lived experiences. This is your original thought, born from processing information through your own unique lens. This is the opinion that changes minds and builds your authority. This is where you are systematically building interlocking matrices of understanding that you carry for a lifetime.
My argument is that these “Three-layer Opinions” aren’t a mystery, aren’t random flukes, aren’t the province of the hyper-specialised expert or certifiable genius; rather, they are the outcome of a replicable process that anyone can quickly learn and apply.
My weapon of choice - The Mind Map of course! The world’s most effective thinking tool!
If, before, you would have lazily written Mind Maps off as merely a “doodling” technique, I invite you to reconsider them as “Cognitive Synthesis Engines” instead. Consider the collection, collation, and distillation of information filtered through your own personal experiences to create an output of a true Three-Layer Opinion … WITH DOODLES LOL

Revel in your research to your heart’s content. Devour the diverse inputs (books, podcasts, contrary views). Set yourself a time limit and go wide - go deep - go diverse. Suck in as much knowledge from as many different sources as you can.

Break the core components from your research down into your Mind Map - the distillation of your research. The deeper you go in your research, the more you will realise that there are just a few common core components. Get them logged!

Your absolutely critical step. Start to draw lines between seemingly unrelated ideas. Ask yourself questions that are a stretch beyond the ordinary. Ask: “What does this economic theory have to do with my child’s psychology?” It’s in answering these questions, these connections between the unrelated that create the spaces where your opinions are born.

Now you begin to shape these connections into a uniquely coherent, valuable point of view. A viewpoint formed from research, synthesis, intelligence, and critical thinking, which face it is as far as possible from the Level One (Hot Take) that you can get.
You begin to speak with clarity, with informed authority. You see, an opinion isn’t something you “have,” it’s something you “build.” And to craft those opinions, I think you need to equip yourself with the right tools - and those are not a phone full of Apps that clutter your screen, but a handful of Mind Maps that broaden your horizons and expand your mind.
No longer do you hide your intelligence under feigned shyness, believing that you don’t have enough learning to take a full part in conversations and debates.
Imposter Syndrome falls away. You don’t just “feel” that you have a right to speak; you “know” you have put in the work and completed your research.
You are transformed in meetings, on stages, in your content, from someone who reacts to someone who “guides the conversation.”
You become the leader!
You become the antidote to the banality of AI. Of course, it can summarise Layer 2 better than any human can. However, it cannot, and will never, create the unique, quirky, humorous, human connections that form a Layer 3 opinion. From now on, quality opinion becomes your sovereign territory!

So here is your challenge: to stop consuming opinions that add nothing new to the conversation, and start constructing your own! The world doesn’t need more babbling white noise; it needs a more thoughtful direction.
So go - go build one! Build one “Real Opinion” this week, use the back of an envelope, a whiteboard, or a fully fledged Mind Map. Just start connecting ideas.
Make the connections, and the craft can follow.
So, what is your opinion?
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Hi there 👋 My name is Elaine Colliar, 5 Times World Mind Mapping Champion and your Mentor in Mind Mapping!

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